Services · Discreet sale

Selling without the market knowing

A discreet sale places a property with a limited number of previously verified buyers, with no public advertisement, no portal and no board. The property builds no price history, accumulates no time on the market, and is not visited by the curious.

Real-estate intermediation is carried out by a licensed real-estate brokerage, identified to the client before any brokerage activity. It is with the brokerage that the owner signs the mediation contract, and it is the brokerage that conducts the process; our role is to accompany the owner — in preparing the property and the file, in qualifying interested parties in coordination with the brokerage, and in keeping the whole process discreet.

Why exposure costs money

A prime property advertised publicly accumulates two things: time on the market and a history of price reductions. Both are visible to any informed buyer and both are used in the negotiation. A property that has sat on a portal for fourteen months, with two reductions, negotiates from a weakened position — whatever its quality.

The effect is cumulative and does not wash off. Withdrawing the listing and relisting later does not restore the original position: the history is recorded by whoever collects it, and the question ‘how long has it been for sale?’ always has an answer.

Discretion is not an aesthetic preference. It is the preservation of negotiating position.

What each method of placing a property produces on the buyer's side, before any offer.
What accumulates	Advertised sale	Discreet sale
Time on the market	Visible and rising, day by day	There is no public record
Price history	Every reduction is recorded and collected by third parties	There is no published price to reduce
Viewings	Open to whoever calls, neighbours and competitors included	By appointment, one at a time, after verification
What the other side knows	The buyer knows how long it has been for sale before the first conversation	The buyer assesses the property, not the listing history
Reach	Maximum, and that is its advantage	Limited by design, and that is its advantage

Whom it suits

It makes sense where there is a real reason not to expose the property. Discretion solves a specific problem; where there is no problem, it solves nothing.

A separation or divorce in progress, where the decision should not become public
Succession or division among heirs, before there is an agreement that can be communicated
An owner with public, professional or family exposure
An asset whose universe of buyers is small, known and reachable one by one
A tenanted or occupied property, where open viewings disturb the people living there
A company selling an asset without signalling the transaction to its sector

Whom it does not suit

It does not make sense where the property needs reach in order to find a buyer. In that case we say no and explain why. A discreet sale wrongly applied is simply a slow sale.

An ordinary property with many comparables and a large universe of buyers
A need to sell within a short, fixed period
A price above the range the comparables support — discretion does not correct price
An asset advertised publicly in the recent past, whose history has already been collected

Where that is the case, we say so in the opinion of value, before any mediation contract is signed with the licensed brokerage. If you still wish to proceed by another route, we say which — including when that route is not with us.

How it works

Six steps. The property is shown only once it is documented and only once the buyer is verified.

Opinion of value in person

A visit to the property and an opinion of value with a realistic price range, built from transaction comparables rather than asking prices, framed within the licensed brokerage's process. It is also where we say whether a discreet sale is the right route at all.

Preparing the file

Our own photography, floor plan, measurements and complete documentation: registry certificate, occupancy licence, energy certificate, registered charges and the service-charge position. The file is numbered and circulates under a confidentiality agreement.

Selecting the list

A closed list of verified buyers with demonstrated capacity and an interest consistent with the asset. The list is built case by case, in coordination with the licensed brokerage, and shown to the owner before any approach is made.

Individual presentation

Each buyer is approached individually by the licensed brokerage, under a confidentiality agreement signed before the file is released. There is no bulk circulation and no unidentified intermediaries.

Viewings by appointment

One viewing at a time, accompanied, at hours agreed with whoever uses the property. There are no open viewings and no visitors who have not been identified beforehand.

Negotiation and deed

The negotiation is conducted by the licensed brokerage, under the mediation contract, with every offer and counter-offer recorded in writing, through to the preliminary contract and the deed. We accompany the owner at every step.

What ‘verified buyer’ means

Four checks before anyone receives the file. Without them, the list would be a list of contacts.

Identification of the person or structure buying, and of whoever represents it
Proof of funds, or a letter of intent from the financing bank
Consistency between the buying brief and the asset — anyone looking for something else is not on the list
A confidentiality agreement signed before the file is released

What we guarantee in writing

Confidentiality is not a verbal assurance. It is set out in writing in the mediation contract signed with the licensed brokerage and in the agreements signed by each interested party, and it is enforceable.

Confidentiality commitments set out in writing in a discreet sale.
Commitment	What it entails
No portal, no board, no advertisement	The property is not placed on portals, carries no exterior signage, and is published neither on our channels nor on this site.
Address released only after a signed agreement	The opening file identifies the area, the typology and the floor areas. The exact address follows the confidentiality agreement.
Numbered, traceable file	Each copy is assigned to a named recipient, which makes any improper circulation attributable.
List approved by the owner	No buyer is approached without the owner having seen and approved the list.
Returned at the end of the process	When the process ends the files are recovered and contact data is handled under the privacy policy.
Discretion after the sale	We do not use the property as a case study, in presentations or in communications, without the owner's written authorisation.

The other side of the same table

In a discreet sale we accompany the owner and only the owner: none of the interested parties on the list is our client in that transaction. It is the same rule applied in reverse, and it is why this house does not run services that overlap.

See our services and where each one begins

An opinion of value, with no listing and no commitment

The opinion of value is prepared in person, in confidence, framed within the licensed brokerage's process, and ends in a reasoned price range. If a discreet sale is not the right route for your property, that is what we will tell you.

Request a confidential opinion of value Book a twenty-minute call

No obligation to proceed. What passes between client and consultant does not leave the room.